Mission Unstoppable Honored with 45th Annual Gracie Award, presented by Alliance for Women in Media
Updated: Feb 12
New Series from Litton Entertainment, IF/THEN and The Geena Davis Institute on Gender in Media Ranks Best Performing New Educational Series on Saturday Mornings
BURBANK, CA, MAY 13, 2020 – Litton Entertainment today announced that Mission Unstoppable has been honored by the Alliance for Women in Media with a Gracie Award for Best Family Series. The series, which previously won a Parent’s Choice Award, is the best performing new educational program on Saturday mornings in its premiere season.
Mission Unstoppable (Click for Preview) is produced by Litton Entertainment in collaboration with Lyda Hill Philanthropies’® IF/THEN® Initiative. The 26-episode, half-hour series is Executive Produced by Academy-Award winning actor and advocate Geena Davis, along with series host Miranda Cosgrove (iCarly and Despicable Me).
Mission Unstoppable airs weekly on CBS and features women STEM role models in a fun and innovative way to educate and inspire the next generation of STEM pioneers. The series showcases a diverse array of dynamic women, from all backgrounds, who are changemakers in their industries.
“We are thrilled to receive this prestigious award for our efforts to change the narrative and educate girls about the plethora of STEM careers they can pursue,” said Nicole Small, CEO of Lyda Hill Philanthropies® and co-founder of the IF/THEN® Initiative. “Mission Unstoppable showcases diverse women in STEM which is critical because, ‘IF she can see it, THEN she can be it.’”
"Media images are powerful and showing female characters as engineers and scientists can inspire girls to pursue careers in STEM, that they may not have realized was a possibility," said Geena Davis, Executive Producer of Mission Unstoppable and Founder of the Institute on Gender in Media. “The series showcases female STEM superstars who are exemplary role models for girls to help change the landscape and the future.”
“We are proud to be recognized by the Alliance for Women in Media Foundation, the industry’s gold standard in honoring individuals in media reflecting the changing roles, issues, and concerns of women,” said Dave Morgan, President and CEO, Litton Entertainment. “We are pleased to celebrate with our tireless, thoughtful producers, writers, and crew from Mission Unstoppable as they are honored with a Gracie Award, as the series continues to inspire the next generation of STEM superstars.”
This year marks the Alliance for Women in Media Foundation’s 45th anniversary of the Gracie Awards. The Gracies recognize individual achievement and exemplary programming created by, for and about women in all facets of media and entertainment.
Additionally, Mission Unstoppable recently launched #StaySafeForScience, a new pro-social digital campaign designed to generate awareness and youth engagement for best public health practices during the COVID-19 pandemic.
#StaySafeForScience will include a social media call to action entitled, the #StaySafeForScience Challenge, which will run on Instagram and Twitter. To support the science community and further COVID-19 relief efforts, Lyda Hill Philanthropies will donate $1 for every tweet or Instagram filter shared using #StaySafeForScience up to $250,000.
All funds raised through the #StaySafeForScience Challenge will be donated in equal parts to the CDC Foundation and Johns Hopkins Center for Health Security at the Bloomberg School of Public Health to support both organizations’ leading science-based efforts related to the pandemic.
The campaign also includes a PSA running on CBS that features Mission Unstoppable host Miranda Cosgrove (Click to View PSA) and AAAS IF/THEN Ambassadors, all female STEM leaders.
ABOUT LITTON ENTERTAINMENT
Litton Entertainment, a division of Hearst Television, is the preeminent independent producer and distributor in the U.S. television industry, creating and distributing quality programming for over 20 years with a specialty in educational and informational (“E/I”) programming. Litton talent and crews can often be found traveling the globe producing Emmy winning, content distributed worldwide. Litton’s Weekend Adventure, produced by Litton Studios, was the first program block of its kind and airs Saturdays on ABC stations nationwide. Litton Entertainment provides CBS Network with six original programs for Saturday mornings called CBS Dream Team: It’s Epic!; The CW Network with One Magnificent Morning, a three-hour destination featuring E/I programming; NBC stations with six original E/I series under the iconic brand The More You Know; and Telemundo with the three-hour Mi Telemundo block of programming. Litton’s syndication and news division distributes a diverse slate of programs including the new E/I block Go Time! and Consumer Reports TV. Litton offers the The Daily Splash, an online hub and newsletter featuring Litton’s award-winning programming. For more information, visit http://www.litton.tv. Litton is majority-owned by Hearst: http://www.hearst.com.
IF/THEN® is part of Lyda Hill Philanthropies®’ commitment to fund game-changing advancements in science and nature. IF/THEN® seeks to further advance women in STEM by empowering current innovators and inspiring the next generation of pioneers. Rooted in a firm belief that there is no better time to highlight positive and successful female professional role models, IF/THEN® is designed to activate a culture shift among young girls to open their eyes to STEM careers by: (1) funding and elevating women in STEM as role models, (2) convening cross-sector partners in entertainment, fashion, sports, business and academia to illuminate the importance of STEM everywhere, and (3) inspiring girls with better portrayals of women in STEM through media and learning experiences to pique their interest in STEM careers. To learn more, visit www.ifthenshecan.org or follow IF/THEN® on Facebook, Twitter, Instagram and LinkedIn.
ABOUT LYDA HILL PHILANTHROPIES®
Lyda Hill Philanthropies® encompasses the charitable giving of founder Lyda Hill and includes her foundation and personal philanthropy. As one of its priorities, Lyda Hill Philanthropies® funds transformational advances in science and nature. To learn more, please visit https://lydahillphilanthropies.org/.