CBS's Mission Unstoppable Salutes National Space Day and Star Wars "May the 4th Be With You" Day
WITH A WEEK-LONG SOCIAL MEDIA CELEBRATION OF WOMEN WHO SHINE BRIGHT IN THE WORLD OF STEM
STEM Stars from NASA, LucasFilm, Industrial Light & Magic, Lockheed Martin and The US Department of Energy to be Featured on Series’ Social Platforms
Instagram, TikTok and Twitch
Fans Will Be Encouraged to Share Via #SPACE DAY
NEW YORK, NY, April 28, 2021 -- Mission Unstoppable, CBS’s award-winning series, will celebrate National Space Day (Friday, May 7) and Star Wars “May the 4th Be With You” Day (Tuesday, May 4) with a week-long, social media celebration of women in space-related STEM professions. For the entire first week of May, Mission Unstoppable’s popular TikTok, Instagram and Twitch platforms (#SpaceDay) will feature aerospace superstars such as commercial spaceflight industry professional Kellie Gerardi, aspiring astronaut Alyssa Carson, Los Alamos National Laboratory Space and Planetary Exploration Team lead Nina Lanza, astrophysicist Dr. Erin MacDonald and Industrial Light & Magic Stagecraft Technology experts Lacey Cates, Haili Wells and Kelly Fan. In addition, the platforms will feature special AR (augmented reality) filters, stories and games in honor of the stellar holidays celebrated by millions of Star Wars and space fans around the world.
Now in its second season, Mission Unstoppable spotlights diverse, female STEM professionals in an impactful, entertaining way in an effort to break long-held stereotypes and encourage adolescent girls to pursue STEM careers. The program, produced by Litton Entertainment and Lyda Hill’s Philanthropies IF/THEN Initiative, airs weekly on Saturday mornings as part of CBS’s Educational/Informational programming block.
Hosted by Miranda Cosgrove (iCarly, Despicable Me) and executive produced by Cosgrove and Academy-award winner Geena Davis, Mission Unstoppable introduces girls to aspirational women who have chosen and excelled in STEM; atypical role models who present them with new career options and new possibilities to explore.
Mission Unstoppable’s TikTok www.tiktok.com/@cbsunstoppable regular in-feed content will feature original videos from over 40 women, which will be posted throughout the week. Content will delve into space-themed subjects such as; How nuclear energy powers the Perseverance Rover, What it’s like flying on a Zero G flight, the evolution of spacesuit technology and the Stagecraft technology behind The Mandalorian. There will be a live stream on Tuesday, May 4 featuring NASA Datanaut and series correspondent Fig O’Reilly and aspiring astronaut Alyssa Carson, followed by a second live stream with Sarah Trop, Pipeline Director at Industrial Light & Magic.
Mission Unstoppable’s Instagram www.instagram.com/cbsunstoppable will feature interactive stories, quizzes and games. It will also offer AR filters with two options: “Go to Space!” and “What Planet Are You?” On Friday, May 7 at 9:30amPT/12:30pmET @cbsunstoppable will host an Instagram Live with mechanical engineer Kat Echazarreta and astrophysics student Jupiter Jones. Also on May 7, Fig O’Reilly will take over the page, explaining her role as a NASA Datanaut.
Mission Unstoppable’s Twitch channel www.twitch.tv/cbsunstoppable will feature guests: Erin Winick, NASA’s International Space Station Comms rep (5/3), Beyond the Game” will feature Eilish Lambrechtsen, Lead Artist on Outer Wilds (5/4), Dr. Erin MacDonald, Astrophysicist and Star Trek consultant (5/5), Dr. Kirsten Howley, Physicist, Planetary Defense at Department of Energy (5/6) and Beth Johnson, Planetary Science, SETI Institute (5/7).
ABOUT LITTON ENTERTAINMENT
Litton Entertainment, a division of Hearst Television, is the preeminent independent producer and distributor in the US television industry, creating and distributing quality programming for over 20 years including linear, cable, streamers, digital and social platforms. Producing more than 800 hours of programming a year across genres and demos, Litton talent and crews can often be found traveling the globe producing Emmy-winning, content distributed worldwide. Litton’s Weekend Adventure, produced by Litton Studios, was the first program block of its kind and airs Saturdays on ABC stations nationwide. Litton Entertainment provides CBS Network with six original programs for Saturday mornings called CBS Dream Team; The CW Network with One Magnificent Morning, a three-hour destination featuring E/I programming; NBC stations with six original E/I series under the iconic brand The More You Know; and Telemundo with the three-hour Mi Telemundo block of programming. Litton’s syndication and news division distribute a diverse slate of programs including Law&Crime Daily, the E/I block Go Time!, and Consumer Reports TV. For more information, visit http://www.litton.tv. Litton is majority-owned by Hearst: http://www.hearst.com.
IF/THEN®, an extension of Lyda Hill Philanthropies’ commitment to fund game-changing advancements in science and nature, seeks to further advance women in science, technology, engineering and math (STEM) by empowering current innovators and inspiring the next generation of pioneers. Rooted in a firm belief that there is no better time to highlight positive and successful female professional role models, IF/THEN® is designed to activate a culture shift among young girls to open their eyes to STEM careers by: (1) funding and elevating women in STEM as role models, (2) convening cross-sector partners in entertainment, fashion, sports, business and academia to illuminate the importance of STEM everywhere, and (3) inspiring girls with better portrayals of women in STEM through media and learning experiences to pique their interest in STEM careers.