DAYTIME EMMY® AWARD WINNING SERIES ROCK THE PARK ANNOUNCES NEW ‘100 REASONS TO ROCK THE PARK’ CAMPAIGN TO CELEBRATE THE NATIONAL PARK SERVICE’S CENTENNIAL
Charleston, SC (April 18, 2016) – Litton Entertainment today announced ‘100 Reasons to Rock the Park,’ the dynamic campaign featuring Daytime Emmy Award-winning series Rock the Park to celebrate the National Park Service’s 100 years of conservation and historic preservation of America’s national parks. This unique campaign set to kick-off on April 24, 2016, encourages a second century of national park stewardship for communities across the nation. Rock the Park showcases America’s national parks as nature enthusiasts and hosts Jack Steward and Colton Smith venture off the beaten path to explore some of the most awe-inspiring places on earth. Produced in partnership with Tremendous! Entertainment, the series airs as part of Litton’s Weekend Adventure, the three-hour programming block that airs every weekend on ABC stations nationwide.
The campaign, which runs through August 25, 2016, the date of the official National Park Service Centennial, is a robust cross-promotional, multi-platform campaign that will countdown ‘100 Reasons to Rock the Park’ and encourage viewers #FindYourPark to share their national park travels and experiences. On-air and social media elements across Facebook, Twitter and Instagram will include beautiful imagery, video, and reasons to embrace the endless opportunities to be inspired, explore, and have fun at national parks. Jack and Colton are Find Your Park/Encuentra Tu Parque Ambassadors, a movement launched by the National Park Service and National Park Foundation to encourage people of all backgrounds to discover their personal connections to America’s national parks. The video can be found here: Find Your Park with Jack and Colton.
"Litton is pleased to take part in the National Park Service Centennial to celebrate and inspire people to connect with and enjoy America’s national parks. Rock the Park, Litton's Weekend Adventure, and the national parks are aligned as we all are dedicated to educating and inspiring audiences to explore the world around them" commented Dave Morgan, CEO and Founder of Litton Entertainment.
Rock the Park was recently nominated for a 43rd Annual Daytime Emmy Award. This is Rock the Park’s second nomination and previously garnered a Daytime Emmy for Outstanding Travel Program. U.S. Secretary of the Interior Sally Jewell also guest starred in an episode of the series to explore Mount Rainier National Park with Jack and Colton. The episode has an encore airing scheduled for August 20th, 2016. Rock the Park airs every weekend on ABC stations, check your local listings.
Find us here:
About Litton Entertainment
Litton Entertainment is the preeminent independent producer and distributor in the U.S. television industry creating and distributing quality programming for over twenty years. Litton’s Weekend Adventure, produced by Litton Studios, was the first program block of its kind and airs Saturdays on ABC stations nationwide. Litton’s Weekend Adventure features original E/I series including Jack Hanna’s Wild Countdown, Emmy® winning Ocean Mysteries with Jeff Corwin, Emmy® winning Rock the Park, Emmy® winning Born to Explore with Richard Wiese, Emmy® nominated Sea Rescue and Emmy® nominated The Wildlife Docs. Litton Entertainment provides CBS Network with six original programs for Saturday mornings called CBS Dream Team: It’s Epic!, including Emmy® winning Lucky Dog, Emmy® winning The Henry Ford’s Innovation Nation with Mo Rocca, The Inspectors, Chicken Soup for the Soul’s Hidden Heroes, and Emmy® nominated Game Changers with Kevin Frazier. Litton also provides The CW Network with One Magnificent Morning, a five hour destination featuring E/I programming in its second season and in October, 2016 Litton will provide NBC stations six original E/I series under the iconic brand, The More You Know. Litton’s syndication and news division distributes a diverse slate of programs including the new E/I block Go Time! launching in Fall 2016 and Consumer Reports TV and The Consumer Alert News Network. For more information about Litton Entertainment, visit www.litton.tv.
About Tremendous! Entertainment
Tremendous! Entertainment (TEI) is a television production company built on the mission “where character matters,” which drives its approach both on and off screen. For 20 years, TEI, led by Founder and CEO Colleen Needles Steward, has been committed to telling uplifting stories featuring passionate characters with the audacity to try to change the world. This fuels the company’s success in numerous unscripted genres from docu-series, survival and paranormal to food, history and travel. Current series include Daytime Emmy Award and two-time Parents’ Choice Programming Award-winning travel series Rock the Park (ABC), reality innovators like two-time James Beard award winner Bizarre Foods with Andrew Zimmern (Travel Channel), Bizarre Foods: Delicious Destinations (Travel Channel), Ghost Asylum (Destination America) and docu-series For Peete’s Sake (OWN), among others. Named one of Realscreen’s “Global 100” production companies in 2015, TEI has state-of-the-art production and post-facilities in Minneapolis, MN and Los Angeles. For more information, visit http://tremendousinc.com/.
Public Relations Contact:
President of Television, Litton Entertainment